The creative process from the idea to the finished rohi textile is a ‘journey of development’ which the design team at rohi always approaches with enthusiasm. The continual exchange of ideas between the designer and the common desire to strive for the perfect textile for the customer are key factors in the design process. For Katrin Hielle-Dahm, the characteristic rohi design is an expression of a philosophy of life. It must be elementary and timeless whilst also being absolutely up-to-date. The granddaughter of the company founder and now head of the design team, Katrin draws on her family’s textile tradition and is constantly redefining the rohi textiles with her team.