The presentation of the new fabric CLEO, at the Design Post showroom in Cologne, is conceived as an artistic installation. The concept, designed by formstelle studio, is made of pipes for a minimalist yet engaging result that encourages visitors to touch and feel the textiles. When it comes to CLEO, the idea is to first feel, then see, inverting the usual sensorial path going from seeing to touching. The reason behind: the newly created “SOFT-WOOL-FINISH”, granting the fabric´s surface with a voluminous feel and a beautiful fluffiness. CLEO is rohi´s softest fabric to date, with a distinctive hand-woven look, featuring 24 colours.
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